There is a product in India which sells in big number/volume, fair and lovely cream! Previously it was only for girls and now it is also used by males and it is advertised by Bollywood hero Shahrukh Khan! The male version of Fair And Lovely is advertised and endorsed by Shahrukh Khan!
So why is this obsession of fairness in India ? The one line is, average Indians have been ruled by foreigners for more than 1000 years and recently by white people from the West!
But this does not start or end there neither it can be called the complete truth! www.savitabhabi.com explained and proved that! More so, its popularity as and subsequent banning of this site by Indian government!